![]() ![]() The Auction Process - Where to Start
CONSULTATION
Call Lippard Auctioneers at 866-874-7100 or email lippard@suddenlink.net we will evaluate your property, talk about your specific needs and goals, and help you determine whether an auction is right for you.
ANALYSIS
Our marketing executives will visit with you, view your property, and discuss the various options best suited for selling your property at auction.
MARKETING PLAN
Once you've decided to sell your property, we will implement our marketing plan that was designed to reach your targeted market. This plan is based on nearly a century of experience marketing desirable properties.
The marketing plan will include:
THE CAMPAIGN
When the marketing campaign swings into action, activity begins immediately.
AUCTION DAY
Excitement, confidence and competition are the three essential elements to a successful auction event, and everything about an auction conducted by Lippard Auction Company is carefully orchestrated to provide these elements.
CONFIDENCE
One of the most important auction-day functions is to provide much of the information needed for buyers to bid with confidence and enthusiasm. If the auction is on site, we give them another opportunity to take a look at the property and provide answers to their follow up questions.
This also gives us one more opportunity to point out the features of your property, emphasizing its value, and to build a rapport with the bidders that helps us to start with strong bidding once the auction begins. Finally, we work to make sure each bidder understands what to expect before, during and after the bidding to ensure that everything goes smoothly. COMPETITION
The very essence of the auction process is competition. The auction event places bidders in a competitive environment when bidding for a property. Prior to the bidding process, our bid assistants circulate among the bidders to answer questions and later encourage participation and relay bids to the auctioneer. During the process, the value of the property is reinforced as potential bidders compete.
Following the sale of the property, Lippard personnel will meet with you and the successful bidder to sign the necessary paper work, collect the down payment, and arrange for the closing, which is typically scheduled within 30 days. EXCITEMENT
Many people who have attended an auction conducted by Lippard Auction Company describe the atmosphere as electric. Our auctioneers, considered among the best in the industry, first explain the terms of the auction and give a narrative of the property's highlights.
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| We can also be reached easily by email at: lippard@suddenlink.net | |||||||||
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